Every business is a brand. Most small and mid-sized organisations spend enormous time, money and resources in capacity building for their products or services. However, this never gets communicated to their customers or prospects. Given a choice to customers between a non-branded good and a branded good, your customer most likely to pick up the branded one. A logo is not your brand, because a logo can only help differentiate between entities but cannot impart brand perception and differentiation. A business's inability to comprehend and focus on brand management is one of the biggest bottlenecks for business growth. A brand business management program gives you an in-depth understanding of your brand. It allows you to look into the future to help create a brand purpose and build brand value. It helps your organisation create the most suitable Brand's DNA which allows the business to replicate faster.
Here is a glimpse into our program module:
Step 1: Understanding the art of branding
A 2-day workshop with the leadership team to extract the DNA of your brand, which allows you to align your brand's core operation, business and brand identity seamlessly. This is a strategic workshop, and a must-attend for Business Owners, Departmental heads, Marketing head, including human resources, finance, compliance etc.
Step 2: Structuring the process
Creating a brand Identity book that will help employees and partners comprehend the organisation's Purpose, brand's personality and voice, along with a set of guidelines for the stakeholders of the organisation to follow specific brand standards to ensure consistency.
Step 3: Internalising the process
Brand Building is a long term process unless internalised by the members of the organisation; it is easy to fall apart. For any organisation to deliver customer experience, internalising brand values is a must. We handhold the principal representative of your brand until the organisation understand how to use the brand guideline in everyday work life.
For most of us, we work because otherwise who will pay our mobile bills, EMIs, medical bills, school fees, fulfill the urge to party hard or to travel till the end of the world, and a bunch of other things. Yes, we all have something that we are pursuing or chasing.Honestly, there is nothing wrong in working for money. You have earned it. So why work for a purpose?
The era of technology is gone. It is no longer a game changer but a primary raw material in bringing the brands to life or even doing business. As business gears up for the future, customer experience is the only one thing that will matter. How a brand is shaping its customer experience will play a pivotal role in establishing its persona and business.
Creating a Brand identity for your organisation is not restricted to creating a Brand name or logo. A brand identity spans across verticals leading to create brand recall and also increasing your brand’s equity. Find why investing in creating a strong brand identity is important.
Every brand has a value. But how did the brand achieve that value and how can that be maintained? Developing brand equity is critical because it lets corporations to successfully interact with their consumer base in a way that drives brand loyalty, allowing the enterprise to keep growing.