Well that’s hardly the end of a great product video. Like it is rightly said that a product video is more than just exhibiting product features. The goal of crafting a perfect product video should be more than just the product itself! It should be about the problem, the solution, the experience, and the larger vision of what you’re trying to build. A right video can put the product in the limelight to drive awareness and push lagging sales. It’s important that marketers have a strong grasp on this.
So what is a product video? A story of a product in a video format that helps explains and visually exhibits the product’s tangible benefits to the customer. Now having said that most of the product videos tend to emphasize the product’s unique features, forgetting one key factor that truly differentiates a good product video is its ability to showcase how it solves problems.
We at Creative Factor believe that any product video can be a very effective tool to tell a product story and drive sales. Just imagine how all the important product benefits can be highlighted to solve consumer challenges and problems, all resulting to drive awareness and demand.
Creative Factor audio-visual team has evolved some basic principles to create differentiated effective product videos, which are strictly adhered.
One has to work around the challenges posed by the brand competition, strict product guidelines, shortage of time and all the other challenges to create impactful product videos.
A great example would be the recently concluded project for Schneider Electric by the Creative Factor team for APC inverters. The brief was to highlight the product features, but according to guidelines all Schneider Electric product videos need to be created in 3D format and in a particular style. Since these videos very supposed to be uploaded in YouTube and e-commerce platforms it needed to be a simple and inexpensive job.
The creative team looked at the best way to stay in the guideline and create something that looked like a 3D animation. When we presented the idea to the client they simply loved it. The whole idea was to present the product-‘the inverters’ as the spokesperson. And as story moved forward the inverters narrated their features and the benefits they offered to the customers. And lo you instantly had something great and interesting happening – instead of some boring feature led product video. We cleverly showcased how each specific feature of the inverter benefitted the consumers in different situations. Thus leading to better engagement and empathy. The product video not only looked slick and professional but also broke some new grounds in approach and appeal.
So my point is there are no set rules of creativity, as long as one is following the basics. We have many more such stories and product videos.Contact Us