Why do Brands participate in Trade Shows? Why do Brands participate in Trade Shows?
Trade Shows are a wonderful opportunity to showcase & demonstrate what your product or service is all about to a large congregation of individuals and organisations from the same industry or from the same eco system.
And it’s easier to talk to multiple prospects at customers over the 3 or 4 days at the expo and earn mindshare and future prospect of falling into the consideration of the consumer.
Trade show booths come at fairly high price and so the booth planning must be done in sync with your space affordability & your required essentials that need to be showcased.
There will be many participants at any Expo – some with deep pockets and some will have limited budgets. So, what you do at your booth apart from your displays, and marketing literature pay a key role in attracting and engaging with the visitors at the Expo.
Many Expos get serious visitors, as well as folks who come in to collect brochures, CDs, Literature and free gifts. But as a brand custodian you will not be able to decide who is a prospect, and end up spending time, resources, freebies etc., , which is part of the Expo participation experience!
There are many players in this space who, have proved their capabilities and have stood the ground even during turbulent times in the market. Some large brands have a long term relationship with booth design companies near to their geographies, and the trust and relationship is so strong that they will not switch to another booth design company even if the prices were competitive.
A competent Trade Booth Design Company will consider the following aspects when designing and executing a booth:
These are some of the basics, but every expo is unique and comes with its own set of interesting challenges, which make it a pleasure to work on.
Connect with us to help you plan your next Expo, and we assure you that you can see a stark difference in the way we plan your Trade show booth design and execution, when compared to other companies who are in the same practice.