The team that leads CF+ has collectiely >100+ Person-Years of deep multi-faculty experience of building Brands, conceptualizing & executing Marketing Strategies, and building Businesses of Clients across domains, categories, and verticals. This collective experience forms the foundation of the Business Consulting, Brand Management, and Communication Strategy inputs from CF+. The team leads from the front along with our Customers to solve their business and marketing challenges, and engage on their businesses for a long time for a seamless integration at both intellectual & operational levels.
He is an Innovator.
Over 23 years of experience in the arena of Creative and Brand strategy. Developing integrated marketing programs and communication design such as direct marketing, events, promotions, digital, visual merchandising, television and retail. Has worked on various marketing campaigns like Intel, HP, Apple, IBM, Cisco, Microsoft, Adidas, Aviva, Britannia, Reliance Digital Retail and more. Prior to setting up Creative Factor he was working as VP New Business Strategy and Creative, Digitas- A Publicis Group company
He brings ideas to life.
The man has set up and managed programs from scratch for premier agencies and is considered an authority on planning, management & Business Delivery. Over the last two decades, he has single-handedly managed multiple brand 360-degree campaigns across India along with his team and an extremely rich and versatile professional network. Prior to setting up Creative Factor, Satish led South India P&L for Digitas- A Publics Group – and has worked on a wide arrays of Brands, across diverse verticals
He is a Creator.
Over 35 years of experience in the area of Creative and Brand strategy. Has worked on many campaigns and built successful Brands. Recipient of may Awards in the National & International Arena. One of the few people in the country who can marry creativity with Business Objectives. He believes that Life is exciting when you are on the digital highway. Prior to setting joining the Board of Creative Factor he was working as National Creative Director with DigitalLBi – a Publicis Groupe Company
He Is a Storyteller.
Over 25 years of experience in the area of Creative and Film Making. Has worked on many prestigious campaign for a plethora of Brands. He is very passionate about making films, and has been instrumental in transforming the video content genre for the new world. Prior to setting joining the Board of Creative Factor he was working as Zee Tele Films
He is a Digitalist.
A Strategic Business Planner and Marketer. For the last 22+ years, he has been passionately engaged in clients’ businesses through business consulting and communication practices like Brand Consulting, Integrated Marketing Programming, Digital Strategy, and Digital Media Planning. Prior to Joining Creative Factor, He was the Digital Head of Havas Media, COO Ignite, and COO Digitas India. Last few years, he had built an innovative, technology-led CSR Consulting startup from scratch that delivered stakeholder engagement metrics for Brands. Ranjoy had also been an independent Marketing Consultant for SME organizations and Startups, while sharing knowledge at various top B Schools as an Industry Guest Faculty. A prominent speaker, moderator and panelist at major industry events. Have won several National and International awards across Brands & campaigns.
He is a Doer.
He believe that Ideas are as good as their execution. The performance and outcomes are directly related to the quality and finesse of the production, whether it is an experiential event, tradeshow or a retail store or a digital user experience like website, applications including the phygital branded experience. He like to explore all kinds of technologies, from electronics to engineering, from material science to product design. This versatility allows he to visualize and integrate the different aspects of a customer project.