Product Demonstrations as a effective sales aid has been in use for a very long time, and many a times it justifies the initial cost of investment in executing a demonstration, when compared to the actual sales conversions.
And Demonstrations have proven to have better conversion results while compared to traditional advertising methods, even though this arm of marketing increases the cost per contact / Cost per prospect in the entire marketing value chain.
And this holds true for many B2B product categories and also for B2C products which have a longer decision making cycle, or the Lifecycle of the product is expected to extend over period of a few years.
Demonstrations can be given in any of the following places:
Irrespective of where the demonstration is being given, one needs either the actual product or solution to enable touch, feel and immersive experience, especially for consumer durables, wherever possible. Either the brand takes the product to the prospect or get the prospect to place where the product or service is available to be showcased (either at their office / factory or at an existing customer’s place)
In some situations it might not be practically possible to get the prospect to actually experience the product features, unless he actually invests in that product or commits to but it after the demo. This holds true for many niche, specialised, customised and high value products and services.
In such scenarios the only two options with the brand are:
Demo Tools are a sales and marketing professionals best friend when it comes to certain niche categories like:
Our teams at Creative Factor have had the opportunity to help many of our client’s build specialised or small to scale demonstration devices / tools / kits, which have helped them showcase their products and solutions to their B2B & B2C customers in different forums and avenues.
We have been successful in this highly specialised domain as we have behind us our combined experience of understanding of business strategy, the positioning of each product and the problem it solves, the ability to comprehend and understand how a solution is delivered, our extensive understanding of materials & functionalities, and vast network of specialised skilled craftsman & professionals – to understand, visualise, design, engineer, prototype, prove a proof of concept, course correct and finally get a fully functional Demo Kit executed and replicate to achieve to scale.
Some pointers to be kept in mind while developing a Demo kit:
Every demo tool / kit is a work of art and has to be conceptualised and given life by considering every small aspect of the solution, and the end result should actually create the actual real size experience to the TG.Contact Us