Experiential Marketing as a practice domain has been in existence for a very long time, and the term Experiential Marketing has been gaining prominence in the last decade or so. The art of Experiential Marketing focuses on the aspect of attracting, interacting, engaging with the TG to generate interest among the prospects, with the intention to be on one among the preferred choices of the prospect.
Experiential marketing can be extended to many kind of activities like Promotions, Retail Activations, One to Many Events, at Trade shows, conferences etc.
The concept of Experiential came into existence because all band marketeers were using the same old technique of introducing their product or service and forcing people to undergo a trail. And with the boom in consumerism and with the wide range of products and services available in similar categories pushed marketeers to think differently to engage with their audience and differentiate themselves.
Any Experiential initiative should not be a force fit and should actually blend & compliment the USP of the product or service of the Brand. Many agencies just try to add a layer of experience to their regular promotional activities to pep it up, but it does not deliver a true experience of the brand to the consumer.
The consumer today is spoilt for choices and they are also exposed to the comfort of the eComm world where they like to make their purchases, when they are free and at their own convivence.
This is a reversal trend, from earlier times when consumers will walk into your store or branch, explore options, test a few and then make a buying decision.
Hence it has become all the more important to for brands and their agencies to look for avenues through which they can actually create and deliver a great experience of the brand to the consumer at multiple touch points.
There are a whole lot of great executions by many Experiential Marketing Agencies, but the ones that have truly stood out and delivered great results are the ones that have been created by these agencies with creativity and originality.
And the primary reason for Experiential Marketing to have great patronage among brand custodians is that people will forget what they saw, what they tasted, or tried, but an immersive experience created alongside the brand will remain etched in their memories for a very long time.
If you looking for ideas to reach your prospects through Experiential Marketing, you have come to right page, and drop us a line on your brand and sales objectives, and one of our advisors will work with you to create a truly immersive Experiential Marketing Campaign to help you achieve your short term and long term objectives.