Events are a great way to interact and connect with people. It is the loudest form of experiential marketing there is. Branded events evoke emotions and intrigue in customers long after they are over and often leave a lasting impression on them. Digital Events are in the same ballpark but the audience you reach is exponentially larger because you aren’t restricted to geographical constraints.
By finding an opportunity to interact with the right demographic of people both current customers and prospective buyers brands can develop positive brand attitudes and long-lasting relationships.
A successful event provides value to attendees beyond information about a product or service.
It is something that can only be fully understood if it is felt and experienced which increases retention value in attendees. It doesn’t matter at what scale your event is going to be. What matters the most is that your events get you valuable face-to-face time with your audience.
Digital events, like the name, suggests is an event held on an online platform. Virtual events use Internet-based platforms to connect a few to a few thousand attendees from across the globe and often include interactive engagement features such as polling, Q&A, chat boxes, etc to enhance the audience experience further.
Digital events, like in-person events, can cover anything, but usually, Digital events are virtual conferences, webinars, internal hybrid events, and external hybrid events depending on the needs of the host. The possibilities of the types of events you can host are endless and are only limited by your creativity.
Generate buzz around the brand :
Digital events help create brand awareness and the more events you host, the more you reach your target audience. The best events facilitate meaningful interactions that not only reflect positively on your brand but generate buzz long after your event.
Digital events help customers “experience” the brand and this helps improve and establish a good brand experience. This helps drive customer engagement and also helps them recommend the brand to others.
Multi-touch campaigns build stronger relationships with the audience and Digital events open the gates to a more interactive experience with customers around the world which is necessary to leave a profound impact on them.
Digital Events enable attendees all over the world to attend regardless of geographical boundaries. This allows more people from around the world to tune in and interact with the rest of the world. It undeniably allows the brand to impact a lot more people than in physical events.
Events deepen connections with existing customers and prospects, effectively nurturing them into the sales funnel. A positive brand experience during the event helps in driving revenue post the event. If you invest in making an event people love, then you will see a direct increase in ROIs.
Apart from these core benefits, It is less expensive than holding in-person events, It is more flexible and variable which means you can choose how you want to broadcast your event, and more importantly, it is easier to measure and collect feedback from the event through online means where you can access necessary insight instantly.
The opportunities for Digital events are wide-ranging and the possibilities are endless. By leveraging the latest technologies an elaborate event can be held remotely successfully and we can help you build and execute it to achieve the impact you want.Contact Us