Fujitsu wanted to create an awareness campaign to reach out to potential Candidates for their Fujitsu Scholarship Program. To increase the number of applicants for the scholarship program, we planned out a digital marketing campaign, to elaborate and communicate the features of the program.
A clear understanding of the scholarship program, explaining the details, emphasizing the reasons to apply and the program curriculum with the eligibility criteria had to be portrayed.
The organization needed guidance on the digital marketing front to create awareness, communicate and display sponsored content.
We designed a strategic campaign to help create awareness about the scholarship program for the target audience of potential candidates. A wide range of Awareness Posts to be published on the website were thoughtfully designed.
To encourage more candidates to take up the program, an influencer campaign was rolled out where articles and interviews from Alumni were published. The progress, experience and changes that the alumni have experienced through this Scholarship program was expressed through this module.
Apart from this, we also helped with the execution of sponsored posts to grab the attention of potential candidates.
The Digital Marketing strategy paid off, with Fujitsu winning an award for Sustainability & CSR category at The Great Indian IT Marketing Summit & Awards 2017.