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Client Servicing are not Waiters but Advisers!

The world today terms ‘Client Servicing’ as people interacting with clients, sufficing clients deliverables and dealing with the internal team. Did you know, client servicing isn’t a Waiter who services people in a suit, but an Adviser who creates and advices businesses in the right direction. The only growth path shown to client servicing is the increase in the number of accounts (clients) or increase in the billing. Their entire mind is brain washed to do only one job, “meet the targets”. We forget that these people too have brains and have the power to think.

Let’s look at these people with a new perspective and lead a new lease to this profession. These people have the power to grow beyond digits and consume, and commit more than 100% on job without having ulcers.

With the passage of time, everybody is adapting new skill to get smarter and set new trends. Same applies to clients. These days clients have a plethora of choices and access to people who can deliver on time. So it’s important for the serving people to use their intellectual skills and think beyond accounts and numbers.

As we know, the key domains in a typical agency includes:

    1) Operations: The spine of an agency.
    2) Creative & strategy: The brain of the agency.
    3) Processes and delivery: The veins of an agency.

So, how can the Client Servicing grow intellectually and beyond numbers in a typical agency domains? The real growth lies in acquiring domain expertise, the key business functional areas.

This doesn’t mean that the servicing person takes over an Art Director’s or Copy Writer’s job, but should come up with the right ideas to meet the objectives cause creativity is not about making a painting or writing a song. The sooner one absorbs this secret truth the faster they will start growing and start having fun.

Therefore, it’s crucial to get off the stereo-type thinking and mindset, and bring in the change.

We at Creative Factor have end-to-end marketing solutions for your business challenges. To know more about our integrated marketing services, please feel free to contact us.

Image Credits: Shutterstock


Pallavi is a seasoned brand content publisher.For the last five years, she has been working with brands, developing their publishable content for their business ecosystem. At CF+, she is an articulator. She and her team are actively building brand communities. A journalist at heart believes the words have the power to change the world.



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