Experiential Management

B2B companies invest a huge amount of their marketing dollars in executing events, besides time and resources. But, are these companies making most of what they are spending? Most businesses worldwide still pursue run of the mill experiential marketing strategies, which limit them from receiving the most on the investments. Here’s a reality check Missing intelligence in audience targeting Most B2B companies have databases of customers, most of which is either their existing customer base...

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by Pallavi Sinha | Mar 21,2016 | Tags : Experiential Management



Sometimes an idea can transform into a tangible element that has an impact in the physical world. The chance to touch, feel and respond to such an idea, rather than being taught, makes a world of difference for people. Whether it ranges from product trials to street-corner events to uniquely themed cultural extravaganza, it is sure to fuel word of mouth. If such an approach stirs positive emotion in people, then they are more likely to associate those emotions with your brand. This is what...

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by Christy Kuruvilla | Feb 29,2016 | Tags : Experiential Management




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