Business Communication

A child wishes to grow up faster, thinking that his or her world will be much better as a grown up. As a child myself, I use to believe that when I am a grown-up, I will no longer have to study or do homework and I can wear anything – no school uniforms. However, it didn’t turn out the way I expected it to be. Now, in my forties, I am forced to think, “Does growing old make sense?”, “Is life after retirement as exciting as it may have been projected?” – No office, time to travel...

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by TRIDIV DAS | Nov 23,2017 | Tags : Business Communication



Business-to-business marketing or B2B marketing involves the sale of one company’s product or service to another company. B2B marketing techniques rely on the same basic principles as consumer marketing, but are executed in a unique way. While consumers choose products based not only on price but on popularity, status, and other emotional triggers, B2B buyers make decisions on price and profit potential alone. Finding new ways to foster relationships through social media is...

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by TRIDIV DAS | Dec 29,2016 | Tags : Business Communication



At this moment in time, as you’re reading, your prospects are out there online, consuming content from all around the web. It might be through any of the social platforms such as FB, Twitter, LinkedIn or through dedicated websites on specific topics of interest. Since, the platforms for interaction and entertainment have evolved to the cyberspace, it is imperative for brands to embrace the future of marketing. But in the sphere of digital marketing, strategies are not always set in stone, a...

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by Sudhir Kumar | Jan 04,2018 | Tags : Business Communication



You own a business but don’t know how to promote it with limited budget and less cash-flow? Well, did you know, you can publicise your business without ‘burning a hole in your pocket or affecting the budget’. There are a plethora of marketing strategies to promote businesses that don’t cost a fortune. Though there are both offline and online ‘pocket-friendly’ marketing strategies, here we will be talking about out the offline marketing ideas. Nowadays, most of the organisations...

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by Pallavi Sinha | Feb 26,2016 | Tags : Business Communication



In today’s connected world, digital platforms have transformed the way people interact, share and make choices. This brings you closer to your customer, more than you can imagine. Decisions are often made solely by what they perceive your brand and not just the features of your product. An average internet user consumes increasingly more content every day, be it a trending social topic on twitter or cat videos on youtube. This is where all successful brands of the present are directing...

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by Sudhir Kumar | Feb 25,2016 | Tags : Business Communication



“Be yourself because everyone else is already taken.”– Oscar Wilde Today what really matters is ‘how you portray yourself’ and ‘the perception you create’. So, how do we do it- by creating authentic and genuine stories. We always look for someone who shares something genuine with us that we cherish, enjoy and get inspired from. To create an impactful brand story, it is important to have love and respect for customers, and remove the illusion of separation. Every company...

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by Christy Kuruvilla | Feb 24,2016 | Tags : Business Communication



Are you an online marketer? Then, you are probably keeping a keen eye on your SEO strategies. True that because visibility in the online space is not easy or cheap. You need to be seen in the right way, at the right time, by the right people. That’s where Google has kept its tab on. With Panda, Google ensures to weed out the good content from bad content and trust us; you would not like to be on the bad side of it. So, what exactly is bad here? Well, in this scenario your website content...

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by TRIDIV DAS | Oct 27,2015 | Tags : Business Communication



The time is now! ‘Hands down, the biggest mistake small businesses are making on social media is NOT using social media.’ -Forbes Social media marketing revolves around natural, genuine conversations between people about something of mutual interest. A conversation built on the thoughts and experiences of the participants. Social media is a space defined by the consumer who is in control. It involves conversations, not repeated and directed messages focused on the brand. The message is...

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by TRIDIV DAS | Jan 23,2015 | Tags : Business Communication



I’ve been often asked by my friends and clients that “what all you do, you do creatives, you do print campaigns, social media, events, exhibitions, app development and god knows what not” and followed by one question “why not do only one thing?”. They get amazed when I tell them that I am in the business of communication. Its a timeless journey, from the walls of the caves to the walls of social media. Truth is we need communication for our existence and specialising the subject...

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by TRIDIV DAS | Jul 21,2014 | Tags : Business Communication



Inbound Marketing 0 By Tridiv Das on January 14, 2014 Digital & Social Media Twitter Facebook Google+ Pinterest LinkedIn Tumblr Email Many businesses today have been left a little shell shocked by the rapid marketing transitions that have occurred over the past few years. And just when they thought they had their online marketing covered with a business website, they find they are struggling again. Dwindling web traffic, irrelevant web content and out-dated online marketing methods can put a...

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by TRIDIV DAS | Jan 05,2018 | Tags : Business Communication



“Content marketing is providing relevant and valuable content to your prospects and customers that does not pitch a company’s own products or services. Brand publishing is content marketing on steroids in which a company produces content like a professional publication does. It puts the audience first and has staff, processes and professionally written and edited content.” – Meryl Evans, Content Maven of meryl.net Content strategy then: “Tell them about your brand but don’t talk...

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by Nupur Bhatia | Feb 23,2018 | Tags : Business Communication




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