TRIDIV DAS

If we don’t notice, it doesn’t exist A year has 8760 hours; considering a work week of 5 days, we have 2080 hours to work. Even if a best performer or workaholic works continuously, one cannot effectively utilize more than 60% of the 40 hours work week, which implies 1236 hours in a year. Therefore, your work should ideally consume 14% of the total time available in a year. However, it appears that work is the most dominating part of our life, and therefore the work – life...

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by TRIDIV DAS | Jan 23,2017 | Tags : Food for Thought



A great start-up begins with an idea. We all have ideas, but translating those ideas into something productive is what separates ‘Doers from Thinkers’. An entrepreneurial journey has its own ups and downs, and key takeaways. Some inspire us; some surprise us and most importantly motivate us. One such inspiring story is of Sudeep MR who comes from Mudigere, a small town in Mandya district of Karnataka. Coming from a family with an agricultural background, he always dreamt to be an...

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by TRIDIV DAS | Jun 07,2016 | Tags : Food for Thought



“Mankind will evolve much rapidly than it did in last 100 years.” Humans as specie is still evolving, and it will evolve further, even now a part of our tribal days still exist within us. Future is taking shape right now across the world. What is shaping the future is similar to what created life; it started with Carbon, In the cosmic history carbon in the space collided with other elements which gave birth to us, in this era it’s the knowledge of different things across diverse...

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by TRIDIV DAS | Feb 23,2016 | Tags : Food for Thought



Actions has outcomes – Hope Doesn’t. We all hope that someday our miseries of life is going to end, some miracle would happen on its own and we will be sorted. Unfortunately, God helps those who help themselves. I am not suggesting that we take hope away from people, as it offers the emotional comfort and allows the person to live through – a reason to survive, but if you look deeper, hope is allowing you to stay wherever you are and its making you complacent. To get...

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by TRIDIV DAS | Nov 13,2014 | Tags : Food for Thought



Life, as discovered and lived every day, primarily, is divided into two halves. Let’s help you discover and understand the two divisions. When you lead a life of want, you lead a very busy life. There’s too much pressure and it’s often frustrating when you don’t get what you want. The problem with 'want' is that there is always something to ask for, it is never-ending. It is what stems from peer pressure regardless of age - pressure to look good and better than others. You want to...

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by TRIDIV DAS | Aug 02,2018 | Tags : Food for Thought



A child wishes to grow up faster, thinking that his or her world will be much better as a grown up. As a child myself, I use to believe that when I am a grown-up, I will no longer have to study or do homework and I can wear anything – no school uniforms. However, it didn’t turn out the way I expected it to be. Now, in my forties, I am forced to think, “Does growing old make sense?”, “Is life after retirement as exciting as it may have been projected?” – No office, time to travel...

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by TRIDIV DAS | Nov 23,2017 | Tags : Business Communication



Business-to-business marketing or B2B marketing involves the sale of one company’s product or service to another company. B2B marketing techniques rely on the same basic principles as consumer marketing, but are executed in a unique way. While consumers choose products based not only on price but on popularity, status, and other emotional triggers, B2B buyers make decisions on price and profit potential alone. Finding new ways to foster relationships through social media is...

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by TRIDIV DAS | Dec 29,2016 | Tags : Business Communication



Are you an online marketer? Then, you are probably keeping a keen eye on your SEO strategies. True that because visibility in the online space is not easy or cheap. You need to be seen in the right way, at the right time, by the right people. That’s where Google has kept its tab on. With Panda, Google ensures to weed out the good content from bad content and trust us; you would not like to be on the bad side of it. So, what exactly is bad here? Well, in this scenario your website content...

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by TRIDIV DAS | Oct 27,2015 | Tags : Business Communication



The time is now! ‘Hands down, the biggest mistake small businesses are making on social media is NOT using social media.’ -Forbes Social media marketing revolves around natural, genuine conversations between people about something of mutual interest. A conversation built on the thoughts and experiences of the participants. Social media is a space defined by the consumer who is in control. It involves conversations, not repeated and directed messages focused on the brand. The message is...

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by TRIDIV DAS | Jan 23,2015 | Tags : Business Communication



I’ve been often asked by my friends and clients that “what all you do, you do creatives, you do print campaigns, social media, events, exhibitions, app development and god knows what not” and followed by one question “why not do only one thing?”. They get amazed when I tell them that I am in the business of communication. Its a timeless journey, from the walls of the caves to the walls of social media. Truth is we need communication for our existence and specialising the subject...

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by TRIDIV DAS | Jul 21,2014 | Tags : Business Communication



Inbound Marketing 0 By Tridiv Das on January 14, 2014 Digital & Social Media Twitter Facebook Google+ Pinterest LinkedIn Tumblr Email Many businesses today have been left a little shell shocked by the rapid marketing transitions that have occurred over the past few years. And just when they thought they had their online marketing covered with a business website, they find they are struggling again. Dwindling web traffic, irrelevant web content and out-dated online marketing methods can put a...

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by TRIDIV DAS | Jan 05,2018 | Tags : Business Communication



The notion of overnight success is clouding the minds of the young entrepreneurs. Every now and then someone wants to quit and jump into entrepreneurship. The approach seems very clear, have a great idea and meet an investor, maybe you’re lucky enough to get one to invest in your idea. Voila! Paparazzi! You hire an expensive team, create swanky offices, make crazy projections sheets, high on ego, proving your old boss that you are better than him. Only to discover that overnight success is...

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by TRIDIV DAS | Mar 27,2017 | Tags : Business Management



We all want to win, and there’s always a hope that someday we will win. Most people only hope and wait for circumstances and situations in life to improve for them, to win. Only few people have gathered the courage and attitude to go beyond their circumstances. When you have the realization that there is no point in waiting for circumstances and the world to change, you are ready! However, you may question where to begin, where to start? Let’s start with designing your...

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by TRIDIV DAS | Nov 12,2015 | Tags : Business Management



Early humans were mostly hunters; they mostly migrated across different landscapes in search of food. It was a mere 10,000 years ago that humans discovered farming and thus two distinct types of human races emerged – the hunters and the farmers; and their traces can be found within each one of us in every aspect. Hunters led a nomadic life, usually a small group of people who moved very quickly from one hunting ground to another. By contrast, the farmers learnt to cultivate crops and...

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by TRIDIV DAS | Jun 23,2015 | Tags : Business Management



Having your own business is a dream that most professional cherish. Making this dream come true requires a lot more than just courage. It’s not a onetime effort but it’s a never ending project which Constantly seeks your attention. What most fear in this journey is the potential risk of set backs. While the B-school prepares you in their own way to make better business plans and effective processes, the critical thing still remains the human mind and psychology. Only an entrepreneur...

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by TRIDIV DAS | Nov 13,2014 | Tags : Business Management



Everyone is intrigue with the context of future and the uncertainties that are attached to it. Future has the answer to your question? really?. I believe everyday millions of people read their “horrorscope” (Pun Intended) on their latest smartphone app. There is nothing wrong with it and its completely ok to follow the practise. The truth is we all have to die, and that is perhaps the inevitable future. We can die leading our life inside the box or outside the box but that really doesn’t...

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by TRIDIV DAS | Jul 17,2014 | Tags : Business Management



Perhaps for the first time in human history, humans are subjected to increased stress in their everyday life. A report from the global labour organisation confirms that people are witnessing a higher level of stress and it is same across the world. The reasons are many - global challenges such as climate change, water shortage, terrorism and political instability as well as personal and professional difficulties such as illness, relationships, change of jobs or even an organization...

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by TRIDIV DAS | Feb 21,2018 | Tags : Business Management



`Most Indians are not unethical in the day to day life. You'll find numerous incidents where an auto rickshaw or a cab driver has returned your wallet, or a shopkeeper may have pointed out that you have paid extra money or visa verse. Usually, we don't find fraudster in our routine life. Not every day we are being cheated by someone. I have travelled across the country by road and have met many people who would empathise with you and assist you. Most of the people in rural India are humble and...

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by TRIDIV DAS | Feb 24,2018 | Tags : Business Management



Entrepreneur - a buzz word that epitomises power and independence, almost everyone wants to become one, and almost everyone is overwhelmed by it. You got to give more and more and more. It seems like a song played over and over again for many years. Firstly, becoming an entrepreneur is only a matter of choice. Living a life of an entrepreneur is a totally different ball game. Every Entrepreneur's journey can be summed up in 5 key stages. Every stage is different from the other, and their...

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by TRIDIV DAS | Feb 28,2018 | Tags : Business Management



Discover how good conflict can take your brand to greatness! Getting all the members of the board to agree on one thing is indeed a herculean task. Anyone who has served in the board can appreciate the fact that conflicts are a part and parcel of every business. Having said that, overlooking the importance of resolving board disputes or any delay in nipping the problem in the bud, often leads to serious repercussions! However, in the recent times, many businesses have opened themselves up...

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by TRIDIV DAS | Mar 12,2018 | Tags : Business Management



Explore how a building a strong culture can do wonders for your business! Over the years, millennials have earned a very strong reputation of being a job-hopping generation, never attached to any workplace. Switching jobs and sometimes, changing career paths, is not something this fast-food eating generation is new at! And quite honestly, that’s the question the whole HR fraternity around the world is mulling over - why do they do what they do? Often described as a ‘complex’...

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by TRIDIV DAS | Mar 12,2018 | Tags : Business Management



One of the most significant challenges for small and medium enterprises is lack of marketing funds. They can either manage their cash flow to survive or invest in marketing. Traditional marketing techniques are completely out of the question. Ask any small and medium-sized organisation owner, and you would quickly realise that their business has been built through recommendations; it has taken them years to develop their customer base. They want to reach out to more customers, they want to grow...

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by TRIDIV DAS | May 31,2018 | Tags : Business Management




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