Pallavi sinha

B2B companies invest a huge amount of their marketing dollars in executing events, besides time and resources. But, are these companies making most of what they are spending? Most businesses worldwide still pursue run of the mill experiential marketing strategies, which limit them from receiving the most on the investments. Here’s a reality check Missing intelligence in audience targeting Most B2B companies have databases of customers, most of which is either their existing customer base...

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by Pallavi Sinha | Mar 21,2016 | Tags : Experiential Management



You own a business but don’t know how to promote it with limited budget and less cash-flow? Well, did you know, you can publicise your business without ‘burning a hole in your pocket or affecting the budget’. There are a plethora of marketing strategies to promote businesses that don’t cost a fortune. Though there are both offline and online ‘pocket-friendly’ marketing strategies, here we will be talking about out the offline marketing ideas. Nowadays, most of the organisations...

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by Pallavi Sinha | Feb 26,2016 | Tags : Business Communication



The world today terms ‘Client Servicing’ as people interacting with clients, sufficing clients deliverables and dealing with the internal team. Did you know, client servicing isn’t a Waiter who services people in a suit, but an Adviser who creates and advices businesses in the right direction. The only growth path shown to client servicing is the increase in the number of accounts (clients) or increase in the billing. Their entire mind is brain washed to do only one job, “meet the...

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by Pallavi Sinha | Mar 16,2016 | Tags : Business Management



Explore how organisational culture plays a pivotal role in resolving the issue. Every business runs with an approach to solve a problem a strategy, recent studies have favouring ‘problem solving culture’ as the new strategy to run a business. Why is culture building so important, you ask, because absence of culture breeds disoriented employees and disagreeing board members, which results into business stagnancy. Business stagnancy is a very common problem and is the direct...

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by Pallavi sinha | Jan 09,2019 | Tags : Business Management



Discover how Good Conflict Can Take Your Brand To Greatness! Getting all the members of the board to agree on one thing is indeed a herculean task. Anyone who has served in the board can appreciate the fact that conflicts are a part and parcel of every business. Having said that, overlooking the importance of resolving board disputes or any delay in nipping the problem in the bud, often leads to serious repercussions! However, in the recent times, many businesses have opened themselves up...

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by Pallavi sinha | Jan 09,2019 | Tags : Business Management



Explore how a shared sense of purpose can do wonders for your business! Over the years, millennials have earned a very strong reputation of being a job-hopping generation, never attached to any workplace. Switching jobs and sometimes, changing career paths, is not something this fast-food eating generation is new at! And quite honestly, that’s the question the whole HR fraternity around the world is mulling over – why do they do what they do? Often described as a ‘complex’...

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by Pallavi sinha | Jan 09,2019 | Tags : Business Management



Discover how organisations can engage, win the trust and get the most out of millennials If baby boomers were known for their social responsibility, and Generation X for their distinctiveness, then Millennials are known for being forward, bold, and quite notoriously – frequent job-hoppers! Their utter disdain towards bureaucracy, following protocols and trusting organisational hierarchies have left many business leaders in doldrums, scratching their heads and wondering how they can engage...

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by Pallavi sinha | Jan 09,2019 | Tags : Business Management




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