Blogs written by Pallavi Sinha

Blog Stories

B2B companies invest a huge amount of their marketing dollars in executing events, besides time and resources. But, are these companies making most of what they are spending? Most businesses worldwide still pursue run of the mill experiential marketing strategies, which limit them from receiving the most on the investments. Here’s a reality check Missing intelligence in audience targeting Most B2B companies have databases of customers, most of which is either their existing customer base...

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by Pallavi Sinha | Mar 21,2016 | Tags : Experiential Management



At this moment in time, as you’re reading, your prospects are out there online, consuming content from all around the web. It might be through any of the social platforms such as FB, Twitter, LinkedIn or through dedicated websites on specific topics of interest. Since, the platforms for interaction and entertainment have evolved to the cyberspace, it is imperative for brands to embrace the future of marketing. But in the sphere of digital marketing, strategies are not always set in stone,...

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by Pallavi Sinha | Jan 04,2018 | Tags : Business Communication



You own a business but don’t know how to promote it with limited budget and less cash-flow? Well, did you know, you can publicise your business without ‘burning a hole in your pocket or affecting the budget’. There are a plethora of marketing strategies to promote businesses that don’t cost a fortune. Though there are both offline and online ‘pocket-friendly’ marketing strategies, here we will be talking about out the offline marketing ideas. Nowadays, most of the organisations...

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by Pallavi Sinha | Feb 26,2016 | Tags : Business Communication



The world today terms ‘Client Servicing’ as people interacting with clients, sufficing clients deliverables and dealing with the internal team. Did you know, client servicing isn’t a Waiter who services people in a suit, but an Adviser who creates and advices businesses in the right direction. The only growth path shown to client servicing is the increase in the number of accounts (clients) or increase in the billing. Their entire mind is brain washed to do only one job, “meet the...

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by Pallavi Sinha | Mar 16,2016 | Tags : Business Management



Explore how sales enablement plays a pivotal role in resolving the issue. Why is enablement of sales so important, you ask, because absence of sales orientation results into business stagnancy. Business stagnancy is a very common problem and is the direct result of lack of sales implementation. In the times of business stagnancy, a company needs to group together and brainstorm for new ideas to address the existing and prospect clients to get the brand out of the pit of...

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by Pallavi sinha | Jan 09,2019 | Tags : Business Management



Discover how organisations can engage, win the trust and get the most out of millennials If baby boomers were known for their social responsibility, and Generation X for their distinctiveness, then Millennials are known for being forward, bold, and quite notoriously – frequent job-hoppers! Their utter disdain towards bureaucracy, following protocols and trusting organisational hierarchies have left many business leaders in doldrums, scratching their heads and wondering how they can engage...

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by Pallavi sinha | Jan 09,2019 | Tags : Business Management




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