Blogs | Business Management | Business consultant | March 2018

March 2018

Reviewing the performance of employees provide considerable benefits to organisations. However, skipping performance review or poor implementation of performance management programs lead to detrimental organizational outcomes. Let’s understand the domain, its process and implementation in depth. What is a performance review? A performance review is a process followed by organisations to ensure that the employee is delivering his or her KRAs and also serves as an opportunity to...

Read more

by Satish Kumar | Mar 16,2018 | Tags : Business Management

Brand equity, you must have heard the term a lot on your business journey, but do you understand what it means and why it is important for your business to build brand equity? Essentially, brand equity is the key to success and growth for any business. Let’s discuss the term in detail today and see how you can expand the architecture of your brand. So, what exactly is brand equity? According to Investopedia, brand equity refers to a value premium that a company generates from a product...

Read more

by Nupur Bhatia | Mar 07,2018 | Tags : Business Management