June 2016

Business-to-business marketing or B2B marketing involves the sale of one company’s product or service to another company. B2B marketing techniques rely on the same basic principles as consumer marketing, but are executed in a unique way. While consumers choose products based not only on price but on popularity, status, and other emotional triggers, B2B buyers make decisions on price and profit potential alone. Finding new ways to foster relationships through social media is...

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by TRIDIV DAS | Dec 29,2016 | Tags : Business Communication



A great start-up begins with an idea. We all have ideas, but translating those ideas into something productive is what separates ‘Doers from Thinkers’. An entrepreneurial journey has its own ups and downs, and key takeaways. Some inspire us; some surprise us and most importantly motivate us. One such inspiring story is of Sudeep MR who comes from Mudigere, a small town in Mandya district of Karnataka. Coming from a family with an agricultural background, he always dreamt to be an...

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by TRIDIV DAS | Jun 07,2016 | Tags : Food for Thought




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