January 2018

Life, as discovered and lived every day, primarily, is divided into two halves. Let’s help you discover and understand the two divisions. When you lead a life of want, you lead a very busy life. There’s too much pressure and it’s often frustrating when you don’t get what you want. The problem with 'want' is that there is always something to ask for, it is never-ending. It is what stems from peer pressure regardless of age - pressure to look good and better than others. You want to...

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by TRIDIV DAS | Aug 02,2018 | Tags : Food for Thought

One of the most significant challenges for small and medium enterprises is lack of marketing funds. They can either manage their cash flow to survive or invest in marketing. Traditional marketing techniques are completely out of the question. Ask any small and medium-sized organisation owner, and you would quickly realise that their business has been built through recommendations; it has taken them years to develop their customer base. They want to reach out to more customers, they want to grow...

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by TRIDIV DAS | May 31,2018 | Tags : Business Management

Reviewing the performance of employees provide considerable benefits to organisations. However, skipping performance review or poor implementation of performance management programs lead to detrimental organizational outcomes. Let’s understand the domain, its process and implementation in depth. What is a performance review? A performance review is a process followed by organisations to ensure that the employee is delivering his or her KRAs and also serves as an opportunity to...

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by Satish Kumar | Mar 16,2018 | Tags : Business Management

Explore how a building a strong culture can do wonders for your business! Over the years, millennials have earned a very strong reputation of being a job-hopping generation, never attached to any workplace. Switching jobs and sometimes, changing career paths, is not something this fast-food eating generation is new at! And quite honestly, that’s the question the whole HR fraternity around the world is mulling over - why do they do what they do? Often described as a ‘complex’...

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by TRIDIV DAS | Mar 12,2018 | Tags : Business Management

Discover how good conflict can take your brand to greatness! Getting all the members of the board to agree on one thing is indeed a herculean task. Anyone who has served in the board can appreciate the fact that conflicts are a part and parcel of every business. Having said that, overlooking the importance of resolving board disputes or any delay in nipping the problem in the bud, often leads to serious repercussions! However, in the recent times, many businesses have opened themselves up...

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by TRIDIV DAS | Mar 12,2018 | Tags : Business Management

Brand equity, you must have heard the term a lot on your business journey, but do you understand what it means and why it is important for your business to build brand equity? Essentially, brand equity is the key to success and growth for any business. Let’s discuss the term in detail today and see how you can expand the architecture of your brand. So, what exactly is brand equity? According to Investopedia, brand equity refers to a value premium that a company generates from a product...

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by Nupur Bhatia | Mar 07,2018 | Tags : Business Management

Culture is an intangible asset of an organisation. Most of the problems can be resolved and are associated with culture, but it has been given the last preference in most of the organisations. Also, culture is subjective to the nature of business, organisational goals, and the people working towards it. The word ‘organisational culture’, is abused to the core, HR’s have made ‘culture templates’ which are replicated exactly across all the organisations. The morning huddles, Fun...

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by Viraj Jawane | Mar 01,2018 | Tags : Business Management

Entrepreneur - a buzz word that epitomises power and independence, almost everyone wants to become one, and almost everyone is overwhelmed by it. You got to give more and more and more. It seems like a song played over and over again for many years. Firstly, becoming an entrepreneur is only a matter of choice. Living a life of an entrepreneur is a totally different ball game. Every Entrepreneur's journey can be summed up in 5 key stages. Every stage is different from the other,...

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by TRIDIV DAS | Feb 28,2018 | Tags : Business Management

`Most Indians are not unethical in the day to day life. You'll find numerous incidents where an auto rickshaw or a cab driver has returned your wallet, or a shopkeeper may have pointed out that you have paid extra money or visa verse. Usually, we don't find fraudster in our routine life. Not every day we are being cheated by someone. I have travelled across the country by road and have met many people who would empathise with you and assist you. Most of the people in rural India are humble and...

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by TRIDIV DAS | Feb 24,2018 | Tags : Business Management

“Content marketing is providing relevant and valuable content to your prospects and customers that does not pitch a company’s own products or services. Brand publishing is content marketing on steroids in which a company produces content like a professional publication does. It puts the audience first and has staff, processes and professionally written and edited content.” – Meryl Evans, Content Maven of meryl.net Content strategy then: “Tell them about your brand but don’t talk...

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by Nupur Bhatia | Feb 23,2018 | Tags : Business Communication

Perhaps for the first time in human history, humans are subjected to increased stress in their everyday life. A report from the global labour organisation confirms that people are witnessing a higher level of stress and it is same across the world. The reasons are many - global challenges such as climate change, water shortage, terrorism and political instability as well as personal and professional difficulties such as illness, relationships, change of jobs or even an organization...

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by TRIDIV DAS | Feb 21,2018 | Tags : Business Management

Many businesses today have been left a little shell shocked by the rapid marketing transitions that have occurred over the past few years. And just when they thought they had their online marketing covered with a business website, they find they are struggling again. Dwindling web traffic, irrelevant web content and out-dated online marketing methods can put a business way behind its competition. If this sounds familiar, there is an answer to your predicament. It comes in the form of...

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by TRIDIV DAS | Jan 05,2018 | Tags : Business Communication

At this moment in time, as you’re reading, your prospects are out there online, consuming content from all around the web. It might be through any of the social platforms such as FB, Twitter, LinkedIn or through dedicated websites on specific topics of interest. Since, the platforms for interaction and entertainment have evolved to the cyberspace, it is imperative for brands to embrace the future of marketing. But in the sphere of digital marketing, strategies are not always set in stone,...

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by Pallavi Sinha | Jan 04,2018 | Tags : Business Communication


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