February 2018

Life, as discovered and lived every day, primarily, is divided into two halves. Let’s help you discover and understand the two divisions. When you lead a life of want, you lead a very busy life. There’s too much pressure and it’s often frustrating when you don’t get what you want. The problem with 'want' is that there is always something to ask for, it is never-ending. It is what stems from peer pressure regardless of age - pressure to look good and better than others. You want to...

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by TRIDIV DAS | Aug 02,2018 | Tags : Food for Thought



Discover how good conflict can take your brand to greatness! Getting all the members of the board to agree on one thing is indeed a herculean task. Anyone who has served in the board can appreciate the fact that conflicts are a part and parcel of every business. Having said that, overlooking the importance of resolving board disputes or any delay in nipping the problem in the bud, often leads to serious repercussions! However, in the recent times, many businesses have opened themselves up...

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by TRIDIV DAS | Mar 12,2018 | Tags : Business Management



Entrepreneur - a buzz word that epitomises power and independence, almost everyone wants to become one, and almost everyone is overwhelmed by it. You got to give more and more and more. It seems like a song played over and over again for many years. Firstly, becoming an entrepreneur is only a matter of choice. Living a life of an entrepreneur is a totally different ball game. Every Entrepreneur's journey can be summed up in 5 key stages. Every stage is different from the other, and their...

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by TRIDIV DAS | Feb 28,2018 | Tags : Business Management



`Most Indians are not unethical in the day to day life. You'll find numerous incidents where an auto rickshaw or a cab driver has returned your wallet, or a shopkeeper may have pointed out that you have paid extra money or visa verse. Usually, we don't find fraudster in our routine life. Not every day we are being cheated by someone. I have travelled across the country by road and have met many people who would empathise with you and assist you. Most of the people in rural India are humble and...

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by TRIDIV DAS | Feb 24,2018 | Tags : Business Management



“Content marketing is providing relevant and valuable content to your prospects and customers that does not pitch a company’s own products or services. Brand publishing is content marketing on steroids in which a company produces content like a professional publication does. It puts the audience first and has staff, processes and professionally written and edited content.” – Meryl Evans, Content Maven of meryl.net Content strategy then: “Tell them about your brand but don’t talk...

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by Nupur Bhatia | Feb 23,2018 | Tags : Business Communication



Perhaps for the first time in human history, humans are subjected to increased stress in their everyday life. A report from the global labour organisation confirms that people are witnessing a higher level of stress and it is same across the world. The reasons are many - global challenges such as climate change, water shortage, terrorism and political instability as well as personal and professional difficulties such as illness, relationships, change of jobs or even an organization...

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by TRIDIV DAS | Feb 21,2018 | Tags : Business Management




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