Blogs | Business Management | Business consultant | August 2018

August 2018

Life, as discovered and lived every day, primarily, is divided into two halves. Let’s help you discover and understand the two divisions. When you lead a life of want, you lead a very busy life. There’s too much pressure and it’s often frustrating when you don’t get what you want. The problem with 'want' is that there is always something to ask for, it is never-ending. It is what stems from peer pressure regardless of age - pressure to look good and better than others. You want to...

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by TRIDIV DAS | Aug 02,2018 | Tags : Food for Thought

Brand equity, you must have heard the term a lot on your business journey, but do you understand what it means and why it is important for your business to build brand equity? Essentially, brand equity is the key to success and growth for any business. Let’s discuss the term in detail today and see how you can expand the architecture of your brand. So, what exactly is brand equity? According to Investopedia, brand equity refers to a value premium that a company generates from a product...

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by Nupur Bhatia | Mar 07,2018 | Tags : Business Management

Many businesses today have been left a little shell shocked by the rapid marketing transitions that have occurred over the past few years. And just when they thought they had their online marketing covered with a business website, they find they are struggling again. Dwindling web traffic, irrelevant web content and out-dated online marketing methods can put a business way behind its competition. If this sounds familiar, there is an answer to your predicament. It comes in the form of...

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by TRIDIV DAS | Jan 05,2018 | Tags : Business Communication