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A great start-up begins with an idea. We all have ideas, but translating those ideas into something productive is what separates ‘Doers from Thinkers’. An entrepreneurial journey has its own ups and downs, and key takeaways. Some inspire us; some surprise us and most importantly motivate us. One such inspiring story is of Sudeep MR who comes...

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by TRIDIV DAS | Jun 07,2016 | Tags : Food for Thought

Business-to-business marketing or B2B marketing involves the sale of one company’s product or service to another company. B2B marketing techniques rely on the same basic principles as consumer marketing, but are executed in a unique way. While consumers choose products based not only on price but on popularity, status, and other...

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by TRIDIV DAS | Dec 29,2016 | Tags : Business Communication

If we don’t notice, it doesn’t exist A year has 8760 hours; considering a work week of 5 days, we have 2080 hours to work. Even if a best performer or workaholic works continuously, one cannot effectively utilize more than 60% of the 40 hours work week, which implies 1236 hours in a year. Therefore, your work should ideally consume...

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by TRIDIV DAS | Jan 23,2017 | Tags : Food for Thought