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B2B companies invest a huge amount of their marketing dollars in executing events, besides time and resources. But, are these companies making most of what they are spending? Most businesses worldwide still pursue run of the mill experiential marketing strategies, which limit them from receiving the most on the investments. Here’s a reality...

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by Pallavi Sinha | Mar 21,2016 | Tags : Experiential Management



A great start-up begins with an idea. We all have ideas, but translating those ideas into something productive is what separates ‘Doers from Thinkers’. An entrepreneurial journey has its own ups and downs, and key takeaways. Some inspire us; some surprise us and most importantly motivate us. One such inspiring story is of Sudeep MR who comes...

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by TRIDIV DAS | Jun 07,2016 | Tags : Food for Thought



Business-to-business marketing or B2B marketing involves the sale of one company’s product or service to another company. B2B marketing techniques rely on the same basic principles as consumer marketing, but are executed in a unique way. While consumers choose products based not only on price but on popularity, status, and other...

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by TRIDIV DAS | Dec 29,2016 | Tags : Business Communication