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Business-to-business marketing or B2B marketing involves the sale of one company’s product or service to another company. B2B marketing techniques rely on the same basic principles as consumer marketing, but are executed in a unique way. While consumers choose products based not only on price but on popularity, status, and other...

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by TRIDIV DAS | Dec 29,2016 | Tags : Business Communication



If we don’t notice, it doesn’t exist A year has 8760 hours; considering a work week of 5 days, we have 2080 hours to work. Even if a best performer or workaholic works continuously, one cannot effectively utilize more than 60% of the 40 hours work week, which implies 1236 hours in a year. Therefore, your work should ideally consume...

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by TRIDIV DAS | Jan 23,2017 | Tags : Food for Thought



The notion of overnight success is clouding the minds of the young entrepreneurs. Every now and then someone wants to quit and jump into entrepreneurship. The approach seems very clear, have a great idea and meet an investor, maybe you’re lucky enough to get one to invest in your idea. Voila! Paparazzi! You hire an expensive team, create swanky...

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by TRIDIV DAS | Mar 27,2017 | Tags : Business Management




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