Blogs | Integrated Marketing Campaign| Communication Strategies


Sometimes an idea can transform into a tangible element that has an impact in the physical world. The chance to touch, feel and respond to such an idea, rather than being taught, makes a world of difference for people. Whether it ranges from product trials to street-corner events to uniquely themed cultural extravaganza, it is sure to fuel...

Read more

by Christy Kuruvilla | Feb 29,2016 | Tags : Experiential Management

At this moment in time, as you’re reading, your prospects are out there online, consuming content from all around the web. It might be through any of the social platforms such as FB, Twitter, LinkedIn or through dedicated websites on specific topics of interest. Since, the platforms for interaction and entertainment have evolved to the...

Read more

by Pallavi Sinha | Jan 04,2018 | Tags : Business Communication

The world today terms ‘Client Servicing’ as people interacting with clients, sufficing clients deliverables and dealing with the internal team. Did you know, client servicing isn’t a Waiter who services people in a suit, but an Adviser who creates and advices businesses in the right direction. The only growth path shown to client servicing...

Read more

by Pallavi Sinha | Mar 16,2016 | Tags : Business Management