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Discover how good conflict can take your brand to greatness! Getting all the members of the board to agree on one thing is indeed a herculean task. Anyone who has served in the board can appreciate the fact that conflicts are a part and parcel of every business. Having said that, overlooking the importance of resolving board disputes or any...

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by TRIDIV DAS | Mar 12,2018 | Tags : Business Management



Brand equity, you must have heard the term a lot on your business journey, but do you understand what it means and why it is important for your business to build brand equity? Essentially, brand equity is the key to success and growth for any business. Let’s discuss the term in detail today and see how you can expand the architecture of your...

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by Nupur Bhatia | Mar 07,2018 | Tags : Business Management



Culture is an intangible asset of an organisation. Most of the problems can be resolved and are associated with culture, but it has been given the last preference in most of the organisations. Also, culture is subjective to the nature of business, organisational goals, and the people working towards it. The word ‘organisational culture’, is...

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by Viraj Jawane | Mar 01,2018 | Tags : Business Management




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