Blogs | Integrated Marketing Campaign| Communication Strategies


In today’s connected world, digital platforms have transformed the way people interact, share and make choices. This brings you closer to your customer, more than you can imagine. Decisions are often made solely by what they perceive your brand and not just the features of your product. An average internet user consumes increasingly more...

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by Sudhir Kumar | Feb 25,2016 | Tags : Business Communication

You own a business but don’t know how to promote it with limited budget and less cash-flow? Well, did you know, you can publicise your business without ‘burning a hole in your pocket or affecting the budget’. There are a plethora of marketing strategies to promote businesses that don’t cost a fortune. Though there are both offline and...

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by Pallavi Sinha | Feb 26,2016 | Tags : Business Communication

Sometimes an idea can transform into a tangible element that has an impact in the physical world. The chance to touch, feel and respond to such an idea, rather than being taught, makes a world of difference for people. Whether it ranges from product trials to street-corner events to uniquely themed cultural extravaganza, it is sure to fuel...

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by Christy Kuruvilla | Feb 29,2016 | Tags : Experiential Management