Blogs | Integrated Marketing Campaign| Communication Strategies


“Be yourself because everyone else is already taken.”– Oscar Wilde Today what really matters is ‘how you portray yourself’ and ‘the perception you create’. So, how do we do it- by creating authentic and genuine stories. We always look for someone who shares something genuine with us that we cherish, enjoy and get inspired...

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by Christy Kuruvilla | Feb 24,2016 | Tags : Business Communication

In today’s connected world, digital platforms have transformed the way people interact, share and make choices. This brings you closer to your customer, more than you can imagine. Decisions are often made solely by what they perceive your brand and not just the features of your product. An average internet user consumes increasingly more...

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by Sudhir Kumar | Feb 25,2016 | Tags : Business Communication

You own a business but don’t know how to promote it with limited budget and less cash-flow? Well, did you know, you can publicise your business without ‘burning a hole in your pocket or affecting the budget’. There are a plethora of marketing strategies to promote businesses that don’t cost a fortune. Though there are both offline and...

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by Pallavi Sinha | Feb 26,2016 | Tags : Business Communication