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The time is now! ‘Hands down, the biggest mistake small businesses are making on social media is NOT using social media.’ -Forbes Social media marketing revolves around natural, genuine conversations between people about something of mutual interest. A conversation built on the thoughts and experiences of the participants. Social media is...

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by TRIDIV DAS | Jan 23,2015 | Tags : Business Communication

Early humans were mostly hunters; they mostly migrated across different landscapes in search of food. It was a mere 10,000 years ago that humans discovered farming and thus two distinct types of human races emerged – the hunters and the farmers; and their traces can be found within each one of us in every aspect. Hunters led a nomadic life,...

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by TRIDIV DAS | Jun 23,2015 | Tags : Business Management

Are they a threat or an enabler for Large Brands. India, as a country is evolving and is going through one of its best phases since Independence. There is a positive feeling across all sectors after the 2008 recession, and the industry at large is set for humongous growth. By 2025 India will be the world’s largest populous nation with a...

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by Satish Kumar | Sep 29,2015 | Tags : Business Management