Blogs | Integrated Marketing Campaign| Communication Strategies


`Most Indians are not unethical in the day to day life. You'll find numerous incidents where an auto rickshaw or a cab driver has returned your wallet, or a shopkeeper may have pointed out that you have paid extra money or visa verse. Usually, we don't find fraudster in our routine life. Not every day we are being cheated by someone. I have...

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by TRIDIV DAS | Feb 24,2018 | Tags : Business Management

Perhaps for the first time in human history, humans are subjected to increased stress in their everyday life. A report from the global labour organisation confirms that people are witnessing a higher level of stress and it is same across the world. The reasons are many - global challenges such as climate change, water shortage, terrorism and...

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by TRIDIV DAS | Feb 21,2018 | Tags : Business Management

“Content marketing is providing relevant and valuable content to your prospects and customers that does not pitch a company’s own products or services. Brand publishing is content marketing on steroids in which a company produces content like a professional publication does. It puts the audience first and has staff, processes and...

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by Nupur Bhatia | Feb 23,2018 | Tags : Business Communication