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Twenty-three years back, my father called up the agency reception board line, it was 9 p.m. and my first day of internship at a prestigious agency. Some guy came and informed me that my father is holding the line at the reception. Those days we didn't have any cell phones, not even a pager. Hello! I said, my father, asked: "what time will you be...

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by Tridiv Das | Jan 21,2020 | Tags : Culture Management

In an age where customers are more readily looking for digital services as a priority, ‘Digital First’ has become the main approach for most brands. This pace of change in the digital landscape is enough to disrupt many set businesses. Just when you think you have perfected the formula of success, something new is launched, which changes...

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by Partho Sinha | Jan 07,2020 | Tags : Business Management

Early April 2013, I stumbled upon a thought that my current nuclear family status is not working for my son; his world is getting limited. I grew up in a large family that has added tremendous value to my life, and I wanted my son to have that.  I wanted him to experience what it felt like when you have a backing of a large family. But, like...

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by Tridiv Das | Nov 07,2019 | Tags : Brand Mangement