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Like mankind, economies and businesses are also vulnerable to threats that are beyond the control of the policy makers, the industry leaders or the stalwarts of the business units. While onset and the advancement of any epidemic is not purely in the hands of the decision makers and society, but they can learn from past experiences and be better...

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by Tridiv Das | Mar 17,2020 | Tags : Business Management



Twenty-three years back, my father called up the agency reception board line, it was 9 p.m. and my first day of internship at a prestigious agency. Some guy came and informed me that my father is holding the line at the reception. Those days we didn't have any cell phones, not even a pager. Hello! I said, my father, asked: "what time will you be...

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by Tridiv Das | Jan 21,2020 | Tags : Culture Management



In an age where customers are more readily looking for digital services as a priority, ‘Digital First’ has become the main approach for most brands. This pace of change in the digital landscape is enough to disrupt many set businesses. Just when you think you have perfected the formula of success, something new is launched, which changes...

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by Partho Sinha | Jan 07,2020 | Tags : Business Management